e-commerce training


Comes with hand holding Supports


e-Commerce Training

Comes with hand-holding support

NIESBUD Joins Hands with Anuna Education for eCommerce Entrepreneurship Training of Indian Clusters.

National Institute of Entrepreneurship and Small Business Development (NIESBUD), an autonomous body under Ministry of Skill Development and Entrepreneurship, has signed a MoU with Anuna Education for implementing pan-India eCommerce training for industrial/artisan clusters and village level entrepreneurs (VLE).

Anuna Education, a leading player in the skill development space, having entrepreneurship skills as one of its core focus areas, has developed a specialized program for eCommerce training in partnership with eBay India and National Skill Development Corporation (NSDC). The program is targeted towards up-skilling of cluster artisans, self-help groups, SME retailers and self-employed entrepreneurs, with aim of connecting them with Direct Retail Export, leading eCommerce portals, and business loans under Mudra Bank.

Anuna’s eCommerce Training program starts from the basics of entrepreneurship, business management and digital communications to in-depth analysis of eCommerce marketplace, products and categories. Hand-holding support is also provided to the candidates all the way to their first ten online sales. Graduates of the program also become eligible for extended hand-holding support, as well as, zero collateral business loans of up to Rs 10 lakh under Pradhan Mantri Mudra Yojna (PMMY).

Leading eCommerce players such as eBay.com have a core focus on direct retail export, with the ability to connect Indian sellers seamlessly with over 145 million buyers in nearly 201 countries. Indian handicrafts, handlooms, textiles, leather items, footwear, lifestyle, clothing, sporting goods, ayurvedic and herbal products, religious items, home décor, artificial and semi-precious jewelries are all product categories doing well in the direct retail export segment, so much so that a handicraft item sells every 20 seconds on ebay.com. Additionally, Indian eCommerce market is also doing well with competitive players such as Amazon, Flipkart, Snapdeal etc. providing various opportunities for sellers to grow their business. 

“Our eCommerce training program helps India’s traditional artisans and clusters learn the ins and outs of both the export and domestic eCommerce markets, and actually start selling,” says Amit Iqbal Srivastava, Founder and CEO of Anuna Education. “Our aim under the program is stop the exploitation of the Indian artisan, help them cut out the middle man and gain the skills required to successfully enter the digital age. In short, this program is a combination of Prime Minister Modi’s vision of Skill India, Digital India & Make in India,” he adds. Over 190 government-aided artisan clusters from across India have already signed up under the program.

NIESBUD is a premier organisation of the Ministry of Skill Development and Entrepreneurship, engaged in training, consultancy, research, etc. in order to promote entrepreneurship. The major activities of the Institute are training of trainers, management development programmes, Entrepreneurship-cum-Skill Development Programmes, Entrepreneurship Development Programmes and Cluster Intervention. NIESBUD has provided training to 9,43,625 persons as of March 31, 2016 through 36,877 different training programmes since inception. This includes 3,194 international participants hailing from more than 130 countries throughout the globe. NIESBUD has also performed capacity building for over 2.5 lakh Village Level Entrepreneurs (VLE) under CSC.